MKTG 463 - Small Business Marketing

3 Credits

Fall, Spring, Summer
Prerequisite(s): MGMT 241, MKTG 231, FINA 320. This course is a study of the principles and issues related to the marketing of goods and services to consumers or end users by entrepreneurial and small business firms. Topics emphasized include the marketing mix, marketing techniques, sales, advertising, public relations, networking, as well as direct marketing. The influence of social media and social networks (e.g. LinkedIn, Twitter and Facebook) as a powerful marketing tools will also be discussed. In this class students will identify entrepreneurial opportunities from emerging global trends in marketing practice. Students will demonstrate entrepreneurial approaches to formulating product, price, promotional, and distribution strategies and apply entrepreneurial thinking to market segmentation and targeting decisions.