Jul 15, 2020  
2019-2020 Undergraduate Catalog 
  
2019-2020 Undergraduate Catalog

MKTG 335 - Retailing

3 Credits

(Fall Only)
Prerequisite(s): MKTG 231. This course is an exploration of the role of retailing in the marketing of consumer goods and services. Course examines the dynamics, structure, and processes of retailing and the implications for retail marketers.