Nov 22, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 335 - Retailing

3 Credits

(Fall Only)
Prerequisite(s): MKTG 231. This course is an exploration of the role of retailing in the marketing of consumer goods and services. Course examines the dynamics, structure, and processes of retailing and the implications for retail marketers.