Apr 25, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 431 - International Marketing

3 Credits

(Fall and Summer)
Prerequisite(s): MKTG 231, BUAD 351, ECON 341 or Permission of Instructor. This course is an in-depth study of an inquiry into the nature and structure of marketing in a variety of environments. Emphasis is placed on formulation of policies and decision-making under the complex and dynamic conditions of international business.