Nov 22, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 438 - Marketing Strategy

3 Credits

(Fall and Spring)
Prerequisite(s): MKTG 231, MKTG 430, ECON 351 and Senior Standing. This course focuses on the application of marketing principles to specific marketing problems through case analysis, lectures, and reviews of current articles.