Apr 25, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 438 - Marketing Strategy

3 Credits

(Fall and Spring)
Prerequisite(s): MKTG 231, MKTG 430, ECON 351 and Senior Standing. This course focuses on the application of marketing principles to specific marketing problems through case analysis, lectures, and reviews of current articles.