Oct 20, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

Business Administration - Marketing Concentration, BS


Return to {$returnto_text} Return to: College of Business

Business Administration Major


General Education And Institutional Requirements (46-47 Semester Hours)


One course in each of two disciplines in arts and humanities (6 Semester Hours)


Two science courses, at least one of which shall be a laboratory course (7-8 Semester Hours)


  • ____ ___ Science Elective I 3/4 Credits
  • ____ ___ Science Elective II 3/4 Credits
Discipline/Courses:

Biology, Chemistry, Physics, and Physical Science Courses

One course in mathematics at or above the level of college algebra (3 Semester Hours)


Two courses in English composition (6 Semester Hours)


One course in each of two disciplines in social and behavioral sciences (6 Semester Hours)


Free General Education Electives (9 Semester Hours)


Note:

*Students who satisfied Principles of Macro/Microeconomics are encouraged to take COMM 103, ENGL 211, 212, 213 or MATH 141, 215)

One course in technology (3 Semester Hours)


Institutional Requirements (6 Semester Hours)


Note:

Students are encouraged to take SUMMER courses and attend MINI-SEMESTER in order to have a manageable semester load.

In keeping with COMAR, the College of Business reserves the right to specify suitable general education courses for all majors.

Note:


BUAD 100 (Business Mathematics) is a prerequisite for ACCT 211 (Principles of Accounting) and ACCT 211 is a prerequisite for ACCT 212.

*Not required for Accounting majors

** Not required for Accounting Majors, Accounting majors are required to take PHIL 305, Ethics and Public Policy

***Not applicable to BUIS majors

**** Accounting students must take BUAD 351 (Business Law II), instead of BUIS 360.

Required Marketing Courses


  • MKTG 335 - Retailing 3 Credits
  • MKTG 337 - Advertising 3 Credits
  • MKTG 430 - Marketing Research 3 Credits
  • MKTG 438 - Marketing Strategy 3 Credits
  • Required Elective:     Marketing Elective Course #1 3 Credits

    Required Elective:     Marketing Elective Course #2 3 Credits

    Required Elective:     Marketing Elective Course #3 3 Credits

                                       College of Business Elective 3 Credits

                                       General Elective

Note:


Marketing Concentration students must pass three (3) of the following Marketing Elective Courses: MKTG 330 (Consumer Behavior); MKTG 334 (Salesmanship); MKTG 341 (Entertainment Marketing); MKTG 350 (Fashion Marketing); MKTG 352 (Direct Marketing); MKTG 420 (Social Media Marketing); MKTG 431 (International Marketing); MKTG 432 (Procurement Management); MKTG 463 (Small Business Marketing); COMM 324 (Public Relations); COMM 334 (Publicity Techniques)
 

Sample Program


Freshman Year


Sophomore Year


Total: 15

Second Semester


Total:15

Junior Year


Senior Year


First Semester


Total: 15

Second Semester


  • ECON 483 - Quantitative Methods Dm 3 Credits
  • MKTG 438 - Marketing Strategy 3 Credits
  • ____ ___ Marketing Elective Course #3 3 Credits
  • ____ ___ College of Business Elective 3 Credits
  • ____ ___ Social Science or Humanities Elective 3 Credits
  • ____ ___ General Elective 2 Credits
  • *Consumer Behavior is strongly recommended as one of the marketing electives

    **Recommended: Economics History and Economics Geography

Total: 14

Note:


College of Business (COB) electives are 300-400 level courses selected from ACCT, BUAD, BUIS, ECON, FINA, MGMT, or MKTG. A maximum of six semester hour of calculus and computer language courses may be used as College of Business Electives.

Return to {$returnto_text} Return to: College of Business