Jun 05, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog

Fine Arts - Visual Communication, Digital and Media Arts (VCDMA) Advertising Design Concentration, BS

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The new and revised concentration Advertising Design (replaces Computer Graphics Art) addresses the current demand and industry needs for artists, designers and problem solvers. The concentration focuses primarily on print, graphic and web design, and will include additional coursework in advertising design, business and marketing, and provide art students an overview of the business of art/design. The objectives of the concentration are as to prepare graduates to enter a career in visual communication (design) with a focus on print based advertising, graphics and media.

Students are empowered to continue their success and studies at the graduate level and beyond. Students will focus primarily on illustration and print design; and the integration of web design, multimedia and new media. Thus making graduates in this area more marketable and in demand. The Advertising Design concentration prepares students for careers in (but not limited to): graphic design, visual communication, advertising and print communications. Students also merge skills in traditional art with technology, marketing, business and design.

Student learning outcomes:

After successful completion of coursework, portfolio reviews, exhibitions, internships and senior thesis projects, students will be able to:

• Organize the advanced elements of the visual language creating harmonious and unique designs for advertisement and communication

• Demonstrate the organizational principles that underline the effective manipulation of the optical elements in 2D and 3D space

• Demonstrate a full command of a variety of software packages and develop creative and effective problem-solving skills

• Apply techniques and concepts in image and page layout, typography, elements and principles of design

• Create professional examples, comps/mock-ups in visual communication including web, print package and product design

• Apply research on target audience/demographics to design strategies

• Develop advertising and visual marketing campaigns and case studies in design


General Education And Institutional Requirements

See the full list of University General Education and Institutional Requirements  for all options.


English Composition (6 semester hours)

Arts and Humanities (6 semester hours)

  • ____ ___ Arts and Humanities Electives 3 Credits
  • ____ ___ Arts and Humanities Electives 3 Credits

Sciences (7-8 semester hours; at least one of which shall be a laboratory course)

  • ____ ___ Science Elective 3/4 Credits
  • ____ ___ Science Elective w/laboratory course 4 Credits

Mathematics (3 semester hours)

Social & Behavioral Sciences (6 semester hours)

Technology (3 semester hours)

  • ____ ___ COSC 110 3 Credits
  • ____ ___ COSC 111 3 Credits
  • ____ ___ COSC 112 3 Credits
  • ____ ___ COSC 113 3 Credits

Free General Education Electives (9 semester hours)

Free General Education Electives: 9 semester credits for Bachelor of Science (BS) degree; 12 semester credits of foreign language for Bachelor of Arts (BA) degree.

Selected courses chosen from any category within the General Education Course List. See advisor and refer to catalog for approved courses.

Total General Education Requirements: 40-41

Institutional Requirements (6 semester hours)

Freshman Seminar/Information Literacy

Total Institutional Requirements: 6

Foreign Language (12 semester hours)

SPAN or FREN 101,102,201,202

Music Requirements Required Courses (28 semester hours)

Students who major in Fine Arts with a  concentration in Music are required to take the following courses as part of their core, which cannot be substituted for others and not be used to satisfy and Arts and Humanities Gen Ed requirement.


Fine Arts Music and Music Technology Concentration Majors. Fine Arts Music Concentration Majors are expected to participate on at least seven seminars and receive a satisfactory grade. Others are selected to participate by recommendation of their applied instructor. All music students are required to attend each scheduled seminar (two per semester).

Art (Studio) Requirements

Students who major in Fine Arts with a concentration in Art (Studio) are required to take the following courses, as part of their core, which cannot be substituted for others and not be used to satisfy and Arts and Humanities Gen Ed requirement. Students with an Art (Studio) Concentration cannot use ART 299, Art Survey, as an art history course in any part of their curriculum.

DFPA Core Requirements

DFPA Advertising Design Required Core Courses

Art Foundation & Art History Requirement

VCDMA Core Requirements

Note: Also Required

Passing all VCDMA major Courses enrolled, future w/grade of “C” or better

English Proficiency Exam (Pass/Fail) ____

Faculty Portfolio Review I (VCDM 219) ____

Faculty Portfolio Review II (VCDM 419) ____

Intership in Visual Communication (VCDM 419) ____ When & Where __________

Senior Thesis/Exhibition (VCDM 498) 10-20 works of art/design, media, fashion, short film/animation, etc.

Sample Program

Freshman Year

Sophomore Year

Total: 15

Second Semester

Total: 16

Junior Year

Senior Year

First Semester

Total: 15

Second Semester

Total: 14



* Students must submit a portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc. See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed by min. of (3) three, tenured full-time faculty.


Total Credits: 120

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