Apr 28, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 324 - Public Relations

3 Credits

(Fall, Spring)
Prerequisite(s): COMM 240. This course is a study of the fundamental concepts and skills in the public relations field. Students will learn the definition, nature, scope, and warranty of public relations activity. Tasks and responsibilities such as the number of theoretical foundations (including among others, communication theory, inter-organizational theory, decision-making and management theory and conflict-resolution theory) will be addressed.