MKT 533 - Promotion Management

3 Credits

Prerequisite(s): None Examines theories and applications relating to marketing communications, with a focus on planning, managing, and implementing the promotion mix, advertising, publicity, personal selling, sales promotion, and public relations. The approach is to view promotion as a key marketing tool coordinated with other elements of the marketing mix. Discussion topics include integrated marketing communications, media selection, developing an optimal promotional mix, budgeting for promotional strategy, international promotion policies, and measuring the effectiveness of promotion. Students will learn the skills of developing and implementing promotion campaign.