May 05, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

MKT 536 - Consumer Behavior

3 Credits

Prerequisite(s): None Examines the patterns and factors influencing consumer and organizational buying behavior. The course material also includes concepts and findings from behavioral sciences. Analysis includes an integrated model of consumer behavior and the elements that influence the decision-making process. Consumer behavior in global markets is also emphasized.