MKT 538 - Marketing Management

3 Credits

Prerequisite(s): None Explores the process of developing and implementing marketing strategies, the role of marketing in a business organization and the importance of building customer satisfaction in the marketing process, how to scan various elements of the marketing environment to detect opportunities and threats in the market. The planning and managing of marketing programs using effective product, promotion, price and promotion strategies is examined. Utilizes case analysis to apply real-world marketing theories and practices. The course also emphasizes the analytical skills necessary for decision-making in marketing.