MKT 630 - Global Marketing Management

3 Credits

Prerequisite(s): None Examines the theories, practices, and contemporary issues related to global marketing management. Provides an in-depth study of the various elements of the international marketing environment, including socio-cultural, political, legal, competitive, technological, and economics. The course also discusses strategic decisions related to international product, pricing, promotion, and distribution policies. Other issues to be discussed include competitive strategies, foreign market entry strategies, ethics, free trade zones, global marketing organization, and multinational economic integration. Applications of global marketing strategies will be examined through case analysis and class projects.