MKT 637 - Marketing Research

3 Credits

Prerequisite(s): None Provides an in-depth analysis of the application of scientific investigation used for decision- making in solving marketing problems, problem/opportunity formulation, determination of research objectives, creation of a research design, selection of data collection method and sampling procedure, data organization and analysis, interpretation of research results, preparation of the research report, and follow-up activities. The course also will focus on strategic implications of marketing research and the applications of marketing research methods in the real world through case analysis.