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Feb 09, 2025
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]
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MKT 637 - Marketing Research3 Credits
Prerequisite(s): None Provides an in-depth analysis of the application of scientific investigation used for decision- making in solving marketing problems, problem/opportunity formulation, determination of research objectives, creation of a research design, selection of data collection method and sampling procedure, data organization and analysis, interpretation of research results, preparation of the research report, and follow-up activities. The course also will focus on strategic implications of marketing research and the applications of marketing research methods in the real world through case analysis.
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