INSS 573 - Digital Innovation and Entrepreneurship

3 Credits

Prerequisite(s): None This course develops a strategic understanding of the new electronic marketplace. It provides students with in-depth knowledge of how to innovate or leverage a competitive business advantage using Internet strategies and e-business. Students gain insights and build skills formulating strategies for evaluating, planning, and developing a commercial Web site as part of an overall business strategy. Emphasis is on technical, entrepreneurial, legislative, social and other issues influencing digital business. The course integrates concepts of business strategy and policy with functional knowledge developed in other courses and business practice.