Mar 07, 2026  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog [ARCHIVED CATALOG]

MKTG 504 - New Product Development and Innovation Management



3 Credits (Every Spring semester)
Cross-listed: MKTG 495

Prerequisite(s): MKTG 231, MGMT 201 and at least 60 credits. This course introduces and explores the concept of how to effectively develop and manage new products in the organizational content as well as the broader macro system. Innovation is an integral part of new product development and students are exposed to important concepts that are intrinsically linked to a firm’s intellectual property efforts.