MKTG 375 - Marketing Analytics

3 Credits

(Fall, Spring)
Prerequisite(s): MKTG 231, ECON 351, and BUIS 360 This course introduces students to the most popular analytics tools and analytics tools are used in marketing and enables students to learn about cognitive analysis, web analytics, as well as analytical methods for supervised and unsupervised learning. It also exploressocial networks, automated machine learning, market basis analysis, natural language processing and the fundamentals of digital marketing analytic.