Communications - Strategic Public Relations, BA/BS

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Communications

General Education And Institutional Requirements

(46-47 Semester hours) See catalog for the full list of University General Education and Institutional Requirements . General Education Electives must be selected with the help of the student’s academic
advisor.

Concentrations

Public Relations

The Public Relations Concentration provides the student with the education and skill to help organizations build goodwill and long-term relationships with their publics. The student will learn to manage organizational crisis, how to write effective press releases, and build long-lasting organizational relationships with the community.

Core Requirements (36 semester hours)

COMM 101 - Oral Communication 3 Credits
COMM 103 - Public Speaking 3 Credits or
COMM 104 - Voice and Diction 3 Credits
COMM 240 - Introduction to Mass Communications 3 Credits
COMM 324 - Public Relations 3 Credits
COMM 334 - Digital Publicity Techniques 3 Credits
COMM 336 - Advertising Promotion 3 Credits
COMM 341 - Media Ethics 3 Credits
COMM 419 - Public Engagement and Analysis 3 Credits
COMM 420 - Public Relations Writing 3 Credits
COMM 423 - Communication Law, Policy, and Administration 3 Credits
COMM 424 - Capstone: Strategic Public Relations 3 Credits
COMM 438 - Internship in Seminar 3 Credits (PR)
Selected Strategic Public Relations Electives:
COMM 410 - Crisis Issues and Communication 3 Credits
COMM 360 - Social Media Management & Branding 3 Credits

Selected Electives

38 credit hours from Non-Communication courses.

Sample Program

Freshman Year

First Semester

COMM 101 - Oral Communication 3 Credits
ENGL 101 - Expository Writing 3 Credits
FRSE 101 - Freshman Seminar 3 Credits
MATH 127 - Introduction to Mathematical Ideas 3 Credits
HEED 102 - Life and Health 3 Credits

Total: 15

Second Semester

ENGL 102 - Argument and Research 3 Credits
COMM 103 - Public Speaking 3 Credits
Soc. Sc Elective II 3 Credit Hours
HIST 114 - African American History to 1865 3 Credits
or
HIST 115 - African American History Since 1865 3 Credits
Arts and Humanities Elective I 3 Credit Hours

Total: 15

Sophomore Year

First Semester

COMM 240 - Introduction to Mass Communications 3 Credits
Arts and Humanities Elective II 3 Credit Hours
General Education Elective 3 Credit Hours
BIOL 101 - Biological Science 4 Credits
or
PHSC 100 - Physical Science 4 Credits
or
PHSC 101 - Earth Science I 4 Credits
CTEC 111 - Cybersecurity for All 3 Credits
or
COSC 110 - Computer Literacy and Applications 3 Credits

Total: 16

Second Semester

COMM 324 - Public Relations 3 Credits
General Education Elective I 3 Credit Hours
General Education Elective II 3 Credit Hours
Communication Elective 3 Credit Hours
BIOL 203 - Oceanus 3 Credits Science Elective 3 Credit Hours

Total: 15

Junior Year

First Semester

COMM 334 - Digital Publicity Techniques 3 Credits
COMM 341 - Media Ethics 3 Credits
General Education Elective III 3 Credit Hours
Non-Communication Elective 3 Credit Hours
Non-Communication Elective 3 Credit Hours

Total: 15

Second Semester

COMM 336 - Advertising Promotion 3 Credits
COMM 423 - Communication Law, Policy, and Administration 3 Credits
Non-Elective Elective 3 Credit Hours
Non-Communication Elective 3 Credit Hours
Non-Communication Elective 3 Credit Hours

Total: 15

Senior Year

First Semester

COMM 420 - Public Relations Writing 3 Credits
COMM 438 - Internship in Seminar 3 Credits
Non-Communication Elective 3 Credit Hours
Non-Communication Elective 3 Credit Hours
COMM 423 - Communication Law, Policy, and Administration 3 Credits
COMM 430 - Communications Research 3 Credits

Total: 15

Second Semester

COMM 419 - Public Engagement and Analysis 3 Credits
COMM 424 - Capstone: Strategic Public Relations 3 Credits
Non-Communication Elective 3 Credit Hours
Non-Communication Elective 3 Credit Hours
Non-Communication Elective 3 Credit Hours