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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Visual Communication, Digital Media Arts Concentration, BS (DMA)
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 Return to: College of Arts and Sciences
The Digital Media Arts (DMA) concentration prepares students for careers in visual arts and exhibition, by combining digital arts and technology with traditional art making and research. Students may seek to integrate experimental design, drawing/illustration, painting, sculpture, video, photography, installation with visual communication and new media. This major concentration is ideal for the student who may come from a background in traditional media such as painting for example, but also would like to combine this medium with digital art, new media, mixed media, video, etc. This would also be ideal for a student that does not desire to enter a career in graphic design per se (print & web) but seek ways to conduct research balanced with art making, technology and exploration. The objectives of the new concentration are as to prepare graduates to enter a career as a professional visual artist, with an emphasis on digital media, museums, and gallery exhibition.
Expected student learning outcomes. After successful completion of coursework, portfolio reviews, exhibitions internships, senior thesis projects, students will be able to:
- Organize the advanced elements of the visual language creating harmonious and unique designs for art, advertisement, and communication
- Demonstrate the organizational principles that underline the effective manipulation of the optical elements in 2D, and 3D space as well as interdisciplinary research and application
- Demonstrate a full command of a variety of software packages and develop creative and effective problem-solving skills in art/technology
- Combine elements of both traditional and digital artmaking into a cohesive portfolio and senior exhibition/show
- Develop sound business practices and knowledge as a professional, exhibiting artist/designer/producer
- Produce a successful portfolio and resume for the professional art industry and/or graduate school
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General Education And Institutional Requirements
See the full list of University General Education and Institutional Requirements for all options. English Composition (6 semester hours)
Arts and Humanities (6 semester hours)
- ____ ___ Arts and Humanities Electives 3 Credits
- ____ ___ Arts and Humanities Electives 3 Credits
Sciences (7-8 semester hours; at least one of which shall be a laboratory course)
- ____ ___ Science Elective 3/4 Credits
- ____ ___ Science Elective w/laboratory course 4 Credits
Mathematics (3 semester hours)
Social & Behavioral Sciences (6 semester hours)
Technology (3 semester hours) Choose One:
Free General Education Electives (9 semester hours)
Free General Education Electives: 9 semester credits for Bachelor of Science (BS) degree; 12 semester credits of foreign language for Bachelor of Arts (BA) degree.
Selected courses chosen from any category within the General Education Course List. See advisor and refer to catalog for approved courses.
All Fine Arts, Theatre Arts and VCDMA majors must pass all major courses (ART, ENGL, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major
Note:
All Fine Arts, Theatre Arts and VCDMA majors must pass all major courses (ART, ENGL, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major
Total General Education Requirements: 40 - 41 semester hours
Institutional Requirements (6 semester hours)
Freshman Seminar/Information Literacy Total Institutional Requirements: 6
Fine Arts Core Requirements (18 semester hours)
Foreign Language (12 semester hours for BA Degree)
Music Requirements Required Courses (28 semester hours)
Students who major in Fine Arts with a concentration in Music are required to take the following courses as part of their core, which cannot be substituted for others and not be used to satisfy and Arts and Humanities Gen Ed requirement.
Music Technology Required Course (28 semesters hours)
Prerequisite
Fine Arts Music and Music Technology Concentration Majors and Minors. Fine Arts Music Concentration Majors are expected to participate on at least five seminars and receive a satisfactory grade. All music students are required to attend each scheduled seminar (two per semester).
VCDMA Foundation Requirement
VCDMA Portfolio Reviews, Internship and Senior Thesis Requirements
ART/VCDM History Requirements (12 credits, 4 courses total)
Art Foundation & Art History Requirements
Note: Also Required
Passing all VCDMA major courses enrolled, future w/grade of “C” or better
Faculty Portfolio Review I (VCDM 219) ____
Faculty Portfolio Review II (VCDM 419) ____
Intership in Visual Communication (VCDM 491) ____ When & Where: _____
Senior Thesis/Exhibition (VCDM 498) 10-20 works of art/design, media, fashion, short films/animation, etc.
Visual Communication And Digital Media Arts Concentration (VCDMA)
First Semester
- VCDM 230 - Introduction to Computer Graphics 3 Credits
- ART 311 - Sculpture (Carving) 3 Credits
or - ART 310 - Portrait & Figure Sculpture 3 Credits
- COMM 101 - Oral Communication 3 Credits
or - MATH 127 - Introduction to Mathematical Ideas 3 Credits
- COMM 103 - Public Speaking 3 Credits
ENGL - Other 200/300 English Course 3 Credits choose one (210, 213, 239, 250, 253, 254, 256, 261, 265, 283, 333 or 361)
Note:
PORTFOLIO REVIEW & ASSESSMENT (1st Review, VCDM 219) Students must submit a portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc (as applicable to concentration/focus). See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed by min. of (3) three full-time faculty. Consult senior thesis guide and portfolio tips (documents) and also “Resources” tab on the VCDMA webpage.
Second Semester
- VCDM 408 - Visual Culture 3 Credits
- VCDM 470 - Self Promotion and Marketing for the Arts 3 Credits
- ART/VCDM Elective #2 300/400 Choose one/other as approved by and in consultation with Advisor *Suggested ART, 342, 353, 352; VCDM 315, 361, 392, 395, 397, 410, 451, 475, 496 or 499 (choose one) - 3 Credit
- VCDM 491 - Internship in Art and Visual Communication 1 Credits
- VCDM 498 - Senior Thesis & Exhibition 1 - 3 Credits Credits *
- VCDM 419 - Portfolio & Assessment II 0 Credits *
* Note: Students must maintain and submit a final portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition, they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc. See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed and approved by VCDMA coordinator and FT faculty (3 min.)
Note:
_____ VCDM 419 PORTFOLIO REVIEW & ASSESSMENT (2nd Review) 0 PASS/FAIL
Students must submit a portfolio and successfully pass the 1st and 2nd portfolio review/assessment. Must be reviewed by min. of (3) three, full-time VCDMA faculty.
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