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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Visual Communication, Digital and Media Arts (VCDMA) Advertising Design Concentration, BS
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 Return to: College of Arts and Sciences
The new and revised concentration Advertising Design (replaces Computer Graphics Art) addresses the current demand and industry needs for artists, designers and problem solvers. The concentration focuses primarily on print, graphic and web design, and will include additional coursework in advertising design, business and marketing, and provide art students an overview of the business of art/design. The objectives of the concentration are as to prepare graduates to enter a career in visual communication (design) with a focus on print based advertising, graphics and media.
Students are empowered to continue their success and studies at the graduate level and beyond. Students will focus primarily on illustration and print design; and the integration of web design, multimedia and new media. Thus making graduates in this area more marketable and in demand. The Advertising Design concentration prepares students for careers in (but not limited to): graphic design, visual communication, advertising and print communications. Students also merge skills in traditional art with technology, marketing, business and design.
Student learning outcomes:
After successful completion of coursework, portfolio reviews, exhibitions, internships and senior thesis projects, students will be able to:
• Organize the advanced elements of the visual language creating harmonious and unique designs for advertisement and communication
• Demonstrate the organizational principles that underline the effective manipulation of the optical elements in 2D and 3D space
• Demonstrate a full command of a variety of software packages and develop creative and effective problem-solving skills
• Apply techniques and concepts in image and page layout, typography, elements and principles of design
• Create professional examples, comps/mock-ups in visual communication including web, print package and product design
• Apply research on target audience/demographics to design strategies
• Develop advertising and visual marketing campaigns and case studies in design
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General Education And Institutional Requirements
See the full list of University General Education and Institutional Requirements for all options. English Composition (6 semester hours)
Arts and Humanities (6 semester hours)
- ____ ___ Arts and Humanities Electives 3 Credits
- ____ ___ Arts and Humanities Electives 3 Credits
Sciences (7-8 semester hours; at least one of which shall be a laboratory course)
- ____ ___ Science Elective 3/4 Credits
- ____ ___ Science Elective w/laboratory course 4 Credits
Mathematics (3 semester hours)
Social & Behavioral Sciences (6 semester hours)
Technology (3 semester hours) Choose One:
Free General Education Electives (9 semester hours)
Free General Education Electives: 9 semester credits for Bachelor of Science (BS) degree; 12 semester credits of foreign language for Bachelor of Arts (BA) degree.
Selected courses chosen from any category within the General Education Course List. See advisor and refer to catalog for approved courses.
All Fine Arts, Theatre Arts and VCDMA majors must pass all major courses (ART, ENGL, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major
Note:
All Fine Arts, Theatre Arts and VCDMA majors must pass all major courses (ART, ENGL, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major
Total General Education Requirements: 40 - 41 semester hours
Institutional Requirements (6 semester hours)
Freshman Seminar/Information Literacy Total Institutional Requirements: 6
Fine Arts Core Requirements (18 semester hours)
Foreign Language (12 semester hours for BA Degree)
Music Requirements Required Courses (28 semester hours)
Students who major in Fine Arts with a concentration in Music are required to take the following courses as part of their core, which cannot be substituted for others and not be used to satisfy and Arts and Humanities Gen Ed requirement.
Music Technology Required Course (28 semesters hours)
Prerequisite
Fine Arts Music and Music Technology Concentration Majors and Minors. Fine Arts Music Concentration Majors are expected to participate on at least five seminars and receive a satisfactory grade. All music students are required to attend each scheduled seminar (two per semester).
VCDMA Foundation Requirement
VCDMA Portfolio Reviews, Internship and Senior Thesis Requirements
ART/VCDM History Requirements (12 credits, 4 courses total)
Note: Also Required
Graduation checklist, check off and complete (all must be completed and/or
successfully passed and approved by faculty advisor and/or Program Coordinator;
• Passing all courses with a “C” (2.0) GPA or better; last 30 credits at BSU
• 1st Required Faculty Portfolio Review (and/or VCDM 219); When:
• 2nd Required Faculty Portfolio Review (passed); When:
• Senior thesis proposal and sketches, storyboards, etc. (typed and approved)
•• Senior thesis proposal (typed and approved) Y | N
• Senior thesis proposal exhibition; passing of VCDM 498 Senior Thesis Exhibition course
• Internship (s) and VCDM 491 Internship course. Where/When:
First Semester
- ART 200 - African Art: Past and Present 3 Credits
- VCDM 230 - Introduction to Computer Graphics 3 Credits
- ENGL ___ Other 200/300 English Course 3 Credits (choose one 210, 213, 239, 250, 253, 254 256, 261, 265, 283, 333, or 361)
- COMM 101 - Oral Communication 3 Credits
or (choose one) - COMM 103 - Public Speaking 3 Credits
- MATH 127 - Introduction to Mathematical Ideas 3 Credits
Note:
ADVANCE TO CANDIDACY
** VCDM 219 PORTFOLIO REVIEW & ASSESSMENT (1st Review): Students must submit a portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition, they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc (as applicable to concentration/focus). See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed by min. of (3) full-time, VCDM faculty
First Semester
- ART 320 - Introduction to Painting 3 Credits
- ART 404 - History of Modern Art 3 Credits
- VCDM 495 - Advanced Digital Imaging: Topics in Design & Digital Imaging 6 Credits
- VCDM 450 - Multimedia Workshop: Web Design and Digital Media 3 Credits
ART/VCDM 300/400 level, studio course: ART/VCDM (312, 315, 342, 352, 361, 392, 397, 410, 496, 400 others) 3 Credits choose one other as approved by an in consultation with Advisor
Second Semester
- ART 405 - African American Art History 3 Credits
- VCDM 470 - Self Promotion and Marketing for the Arts 3 Credits
- MUSC 302 - Introduction to Music 3 Credits
(ART/VCDM #2 300/400 level, studio course: ART/VCDM (312, 315, 342, 352, 361, 392, 397, 407, 408, 410, 451, 499 others) choose one other as approved by and in consultation with Advisor - 3 Credits - VCDM 491 - Internship in Art and Visual Communication 1 Credits
- VCDM 498 - Senior Thesis & Exhibition 1 - 3 Credits Credits *
- VCDM 419 - Portfolio & Assessment II 0 Credits
*
Note:
*Note: Students must maintain and submit a final portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition, they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc. See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed and approved by VCDMA coordinator and FT faculty (3 min.)
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Return to: College of Arts and Sciences
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