COMM 424 - Capstone: Strategic Public Relations

3 Credits

When Offered (Spring Only)
This course analyzes the detailed ramifications of various subdivisions and levels of operation found within the framework of public relations administration. These include such activity sectors as marketing, public relations, public affairs, publicity and media relations, community relations, international public relations, financial and shareholder relations, consumer relations, employee relations, fund-raising, and membership development.

Prerequisite(s): COMM 240 and 324.