MKTG 334 - Salesmanship

3 Credits

(Fall, Spring)
Prerequisite(s): MKTG 231 or Permission of Instructor. This course is designed to acquaint the student with the problems that face the salesman in each phase of the business cycle. The focus is on the principles of salesmanship, in general. A detailed study of retail selling, house-to-house salesmanship, laying out territories, and sales force management.)