MKTG 431 - International Marketing

3 Credits

When Offered (Fall and Summer)
This course is an in-depth study of an inquiry into the nature and structure of marketing in a variety of environments. Emphasis is placed on formulation of policies and decision-making under the complex and dynamic conditions of international business.

Prerequisite(s): MKTG 231, BUAD 351, ECON 341 or Permission of Instructor.