COMM 360 - Social Media Management & Branding

3 Credits

(Spring)
Prerequisite(s): COMM 240 and COMM 324. This course provides an overview of social media marketing (SMM) built around a proven step-by-step social media planning model that provides students with a cumulative learning experience, showing students how to construct social media strategies that achieve desired marketing goals. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company.