MKTG 499 - Sustainable Marketing

3 Credits

(Every semester)
Prerequisite(s): MKTG 231, MKTG 430 and MKTG 438. This course offers a fresh perspective on how marketer think about sustainability and its relevance to marketing. It provides a theoretically-base and managerially relevant perspective to focusing on current environmental issues and business practice as well as scenarios that help illuminate theory.