Visual Communication, Digital and Media Arts (VCDMA)- Digital Media Arts Concentration, BS (DMA)

The Digital Media Arts (DMA) concentration prepares students for careers in visual arts and exhibition, by combining digital arts and technology with traditional art making and research. Students may seek to integrate experimental design, drawing/illustration, painting, sculpture, video, photography, and installation with visual communication and new media. This r concentration is ideal for the student who may come from a background in traditional media such as painting for example but also would like to combine this medium with digital art, new media, mixed media, video, etc. This would also be ideal for a student that does not desire to enter a career in graphic design per se (print & web) and for those who seek ways to conduct research balanced with art making, technology, and exploration. The objectives of the new concentration are to prepare graduates to enter a career as a professional visual artist, with an emphasis on digital media, museums, and gallery exhibitions.

Expected student learning outcomes. After successful completion of coursework, portfolio reviews, exhibitions internships, senior thesis projects, students will be able to:

• Organize the advanced elements of the visual language creating harmonious and unique designs for art, advertisement, and communication
• Demonstrate the organizational principles that underline the effective manipulation of the optical elements in 2D, and 3D space as well as interdisciplinary research and application
• Demonstrate a full command of a variety of software packages and develop creative and effective problem-solving skills in art/technology
• Combine elements of both traditional and digital artmaking into a cohesive portfolio and senior exhibition/show
• Develop sound business practices and knowledge as a professional, exhibiting artist/designer/producer
• Produce a successful portfolio and resume for the professional art industry and/or graduate school