Dec 26, 2024

2022-2023 Undergraduate Catalog

2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Visual Communication, Digital and Media Arts (VCDMA) Advertising Design Concentration, BS

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The Advertising Design (ADVD) concentration addresses the current demand and industry needs for artists, designers, and problem solvers. The concentration focuses primarily on print, graphic, and web design, and will include additional coursework in advertising design, business, and marketing, and provide students an overview of the business of art/design. The objectives of the concentration are to prepare graduates to enter a career in visual communication (design) with a focus on print-based advertising, graphics, web/online and media.

Students are empowered to continue their success and studies at the graduate level and beyond. Students will focus primarily on illustration and print design, and the integration of web design, multimedia, and new media, thus making graduates in this area more marketable and in demand. The Advertising Design concentration prepares students for careers in (but not limited to): graphic design, visual communication, advertising, and print communications. Students also merge skills in traditional art with technology, marketing, business, and design.

Student learning outcomes: After successful completion of coursework, portfolio reviews, exhibitions, internships and senior thesis projects, students will be able to:

Organize the advanced elements of the visual language creating harmonious and unique designs for advertisement and communication
Demonstrate the organizational principles that underline the effective manipulation of the optical elements in 2D, and 3D space
Demonstrate a full command of a variety of software packages and develop creative and effective problem-solving skills
Apply techniques and concepts in image and page layout, typography, elements and principles of design
Create professional examples, comps/mock-ups in visual communication including web, print package and product design
Apply research on target audience/demographics to design strategies
Develop advertising and visual marketing campaigns and case studies in design

General Education And Institutional Requirements

See the full list of University General Education and Institutional Requirements for all options.

Requirements

English Composition (6 semester hours)

ENGL 101 - Expository Writing 3 Credits
ENGL 102 - Argument and Research 3 Credits

Arts and Humanities (6 semester hours)

____ ___ Arts and Humanities Electives 3 Credits (Students with a Studio Arts Concentration will take ART 101)
____ ___ Arts and Humanities Electives 3 Credits

Sciences (7-8 semester hours; at least one of which shall be a laboratory course)

____ ___ Science Elective 3/4 Credits
____ ___ Science Elective w/laboratory course 4 Credits

Mathematics (3 semester hours) - choose one

MATH 127 - Introduction to Mathematical Ideas 3 Credits or other approved course above MATH 99 (i.e., MATH 118, MATH 125, etc.)

Social & Behavioral Sciences (6 semester hours)

_____ _____ Social/Behavioral Elective 3 Credits
HIST 114 - African American History to 1865 3 Credits or
HIST 115 - African American History Since 1865 3 Credits

Technology (3 semester hours) - choose one

COSC 110 - Computer Literacy and Applications 3 Credits
COSC 111 - Fundamentals of Computer Science and Data Concepts 3 Credits
COSC 112 - Computer Science I 4 Credits
COSC 113 - Computer Science II 4 Credits
CTEC 111 - Cybersecurity for All 3 Credits
CTEC 114 - Computing Tools and Environments 3 Credits
CTEC 125 - Intro to Python Programming 3 Credits

Free General Education Electives (9 semester hours)

Bachelor of Science (BS) degree: 9 semester credits. Bachelor of Arts (BA) degree: 12 semester credits of a foreign language. Selected courses chosen from any category within the General Education Course List. See advisor and refer to catalog for approved courses.

Institutional Requirements (6 semester hours)

FRSE 101 - Freshman Seminar 3 Credits *
IDIS 210 - Women’s Health Issues 3 Credits or
HEED 102 - Life and Health 3 Credits or
HEED 200 - Fundamentals of Sex Education 3 Credits

Total General Education and Institutional Requirements: 46 semester hours

Note:

All Fine Arts, Theatre Arts and VCDMA majors must pass all major courses (ART, ENGL, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major

*Transfer students bringing in 12 credits or more can substitute the Freshman Seminar requirement

Note: Also Required

Graduation checklist, check off and complete (all must be completed and/or
successfully passed and approved by faculty advisor and/or Program Coordinator;

• Passing all courses with a “C” (2.0) GPA or better; last 30 credits at BSU
• 1st Required Faculty Portfolio Review (and/or VCDM 219); When:
• 2nd Required Faculty Portfolio Review (passed); When:
• Senior thesis proposal and sketches, storyboards, etc. (typed and approved)
•• Senior thesis proposal (typed and approved) Y | N
• Senior thesis proposal exhibition; passing of VCDM 498 Senior Thesis Exhibition course
• Internship (s) and VCDM 491 Internship course. Where/When:

DPFA Requirements

Choose Two MUSC courses from the following:
MUSC 110 - Introduction to Electronic Music 3 Credits
MUSC 345 - Black American Music 3 Credits
MUSC 409 - Black Contemporary Music 3 Credits (or others as approved)
Choose Two THEA courses from the following:
THEA 100 - Acting (For Non Majors) 3 Credits
THEA 105 - Introduction to Theatre 3 Credits
THEA 441 - Scene Design 3 Credits
THEA 322 - Costume Design I 3 Credits
THEA 409 - Hip-Hop Theatre 3 Credits (or others approved)
VCDM 470 - Self Promotion and Marketing for the Arts 3 Credits
or
MKTG 350 - Fashion Marketing 3 Credits (For Fashion Design Students)

VCDMA Foundation Requirements

VCDM 230 - Introduction to Computer Graphics 3 Credits
VCDM 231 - Visual Literacy: Elements of Design, Color, and Typography 3 Credits

VCDMA Requirements

VCDM 340 - Visual Communication 3 Credits
VCDM 491 - Internship in Art and Visual Communication 1 Credits
VCDM 498 - Senior Thesis & Exhibition 1 - 3 Credits Credits

VCDMA Portfolio Reviews, Internship and Senior Thesis Requirements

VCDM 219 - Portfolio Review & Assessment I 0 Credits
VCDM 419 - Portfolio & Assessment II 0 Credits
VCDM 491 - Internship in Art and Visual Communication 1 Credits
VCDM 498 - Senior Thesis & Exhibition 1 - 3 Credits Credits
10-20 works of art/design, media, fashion collection, short film/animation, etc. (see concentration and advisor or program coordinator for information).

ART/VCDM History Requirements (12 credits, 4 courses total)

ART 200 - African Art: Past and Present 3 Credits
Art 253 - History of Photography 3 Credits
ART 301 - Art History I (Prehistoric through Gothic) 3 Credits
ART 302 - Art History II (Renaissance Through Romantic) 3 Credits
ART 404 - History of Modern Art 3 Credits
ART 405 - African American Art History 3 Credits
VCDM 365 - History of Fashion 3 Credits
VCDM 367 - Design History 3 Credits
VCDM 394 - History of Animation 3 Credits
VCDM 407 - African American Cinema 3 Credits
VCDM 408 - Visual Culture 3 Credits
*Consult with advisor and based on specifica area of concentration

Suggested Additional Coursework (Not Required)

MKTG 341 - Entertainment Marketing 3 Credits
MKTG 335 - Retailing 3 Credits
MKTG 350 - Fashion Marketing 3 Credits
MKTG 420 - Social Media Marketing 3 Credits
ENGL 253 - Studies in Popular Culture 3 Credits
ENGL 265 - Social Identity and Dress in the United States 3 Credits
ENGL 333 - Graphic Novels 3 Credits
COMM 336 - Advertising Promotion 3 Credits
* Consult with Advisor or Program Coordinator.

Note: All VCDMA majors must pass all major courses (ART, ENGL, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major

Advertising Design Concentration (ADVD)

Sample Program

Freshman Year

First Semester

ART 101 - 2D Design 3 Credits
ART 110 - Introduction to Drawing 3 Credits
ENGL 101 - Expository Writing 3 Credits
HEED 102 - Life and Health 3 Credits
or
IDIS 210 - Women’s Health Issues 3 Credits
FRSE 101 - Freshman Seminar 3 Credits

Total: 15

Second Semester

ART 111 - Life Drawing 3 Credits
ART 102 - 3D Design 3 Credits or
ART 310 - Portrait & Figure Sculpture 3 Credits or
ART 311 - Sculpture (Carving) 3 Credits
ENGL 102 - Argument and Research 3 Credits
COSC 111 - Fundamentals of Computer Science and Data Concepts 3 Credits
THEA 105 - Introduction to Theatre 3 Credits

Total: 15

Sophomore Year

First Semester

ART 200 - African Art: Past and Present 3 Credits
COMM 101 - Oral Communication 3 Credits
MATH 127 - Introduction to Mathematical Ideas 3 Credits
VCDM 230 - Introduction to Computer Graphics 3 Credits
ENGL ___ Other 200/300 English Course 3 Credits (choose one 210, 213, 239, 250, 253, 254 256, 261, 265, 283, 333, or 361)

Total: 15

Second Semester

VCDM 231 - Visual Literacy: Elements of Design, Color, and Typography 3 Credits
ART 250 - Photography I 3 Credits
ART 301 - Art History I (Prehistoric through Gothic) 3 Credits or VCDM History
____ ____ Science Elective (PHSC 101) 4 Credit
____ ____ Social/Behavioral Science Elective 3 Credit
VCDM 219 - Portfolio Review & Assessment I 0 Credits
Required Faculty Porfolio Review I (Pass/Fail) ____

Total: 16

Note:

ADVANCE TO CANDIDACY

** VCDM 219 PORTFOLIO REVIEW & ASSESSMENT (1st Review): Students must submit a portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition, they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc (as applicable to concentration/focus). See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed by min. of (3) full-time, VCDM faculty

Junior Year

First Semester

VCDM 340 - Visual Communication 3 Credits
VCDM 396 - 2D Digital Animation I: Animation and Motion Graphics 3 Credits
MGMT 101 - Introduction to Business 3 Credits
VCDM 360 - Digital Cinematography I: Digital Video Production 3 Credits
____ ____ Sicence Elective 3 Credits

Total: 15

Second Semester

VCDM 341 - Advanced Visual Communication: Illustration and Design Techniques 3 Credits
MKTG 337 - Advertising 3 Credits
HIST 114 - African American History to 1865 3 Credits
MUSC 110 - Introduction to Electronic Music 3 Credits
THEA 221 - Stagecraft I 3 Credits

Total: 15

Senior Year

First Semester

ART 320 - Introduction to Painting 3 Credits
ART 404 - History of Modern Art 3 Credits
VCDM 495 - Advanced Digital Imaging: Topics in Design & Digital Imaging 6 Credits
VCDM 450 - Multimedia Workshop: Web Design and Digital Media 3 Credits
ART/VCDM 300/400 level, studio course: ART/VCDM (312, 315, 342, 352, 361, 392, 397, 410, 496, 400 others) 3 Credits choose one other as approved by an in consultation with Advisor

Total: 15

Second Semester

ART 405 - African American Art History 3 Credits
VCDM 470 - Self Promotion and Marketing for the Arts 3 Credits
MUSC 302 - Introduction to Music 3 Credits
(ART/VCDM #2 300/400 level, studio course: ART/VCDM (312, 315, 342, 352, 361, 392, 397, 407, 408, 410, 451, 499 others) choose one other as approved by and in consultation with Advisor - 3 Credits
VCDM 491 - Internship in Art and Visual Communication 1 Credits
VCDM 498 - Senior Thesis & Exhibition 1 - 3 Credits Credits *
VCDM 419 - Portfolio & Assessment II 0 Credits
*

Total: 14 - 16

Note:

*Note: Students must maintain and submit a final portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition, they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc. See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed and approved by VCDMA coordinator and FT faculty (3 min.)