Dec 05, 2025

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Business Administration - Marketing Concentration, BS

Business Administration Major

General Education And Institutional Requirements (46-47 Credits)

One course in each of two disciplines in arts and humanities (6 Credits)

PHIL 103 - Introduction to the Principles of Reasoning 3 Credits *
____ ___ Arts and Humanities Elective (COMM 101 or 103 recommended) 3 Credits

Discipline/Courses:

Communications, Theatre, Art, Music and Modern Language

COMM 101 - Oral Communication 3 Credits
COMM 103 - Public Speaking 3 Credits
ENGL 211 - Literatures of the World 3 Credits
ENGL 212 - The African American Literary Imagination 3 Credits
ENGL 213 - Cinema of Africa and the African Diaspora 3 Credits
THEA 100 - Acting (For Non Majors) 3 Credits
THEA 105 - Introduction to Theatre 3 Credits
THEA 110 - Pilates Fitness 3 Credits
FREN 101 - First-Year French I 3 Credits
FREN 102 - First-Year French II 3 Credits
SPAN 101 - First-Year Spanish I 3 Credits
SPAN 102 - First-Year Spanish II 3 Credits

Note:

*Accounting majors should take PHIL-305, Ethics and Public Policy

Two science courses, at least one of which shall be a laboratory course (7-8 Credits)

____ ___ Science Elective I 3/4 Credits
____ ___ Science Elective II 3/4 Credits

Discipline/Courses:

Biology, Chemistry, Physics, and Physical Science Courses

BIOL 101 - Biological Science 4 Credits
BIOL 203 - Oceanus 3 Credits
CHEM 107 - General Chemistry I 4 Credits
PHYS 271 - General Physics I 4 Credits
PHYS 272 - General Physics II 4 Credits
PHSC 100 - Physical Science 4 Credits
PHSC 101 - Earth Science I 4 Credits

One course in mathematics (3 Credits)

Note: College Algebra ( Math 125) or other 100- level math courses will no longer be accepted as a fulfillment of this requirement but could serve as a general education free elective.

MATH 125 - College Algebra 3 Credits

Discipline/Courses:

MATH 141 - Precalculus I 3 Credits
MATH 150 - Comprehensive Precalculus 4 Credits
MATH 215 - Elements of Calculus 4 Credits

Two courses in English composition (6 Credits)

ENGL 101 - Expository Writing 3 Credits
ENGL 102 - Argument and Research 3 Credits

One course in each of two disciplines in social and behavioral sciences (6 Credits)

HIST 114 - African American History to 1865 3 Credits
or
HIST 115 - African American History Since 1865 3 Credits

Discipline/Courses:

Economics, History, Anthropology, Political Science Sociology, Psychology, Geography, Social Work or Interdisciplinary Social Sci.

ECON 211 - Prin of Macroeconomics 3 Credits
ECON 212 - Prin of Microeconomics 3 Credits
SOCI 101 - Introduction to Sociology 3 Credits
SOCI 203 - Deviant Behavior 3 Credits
CRJU 201 - Introductionto Law Enf & CRJU 3 Credits
GOVT 130 - Introduction to Political Science 3 Credits
GOVT 140 - Introduction to Comparative Politics 3 Credits
GOVT 231 - US National Government 3 Credits
GOVT 240 - Black Politics in the United States 3 Credits
GEOG 101 - Elements of Geography 3 Credits
CAAS 101 - Introduction to Child & Adolescent Development 3 Credits
CAAS 282 - Child Abuse and Family Violence 3 Credits
PSYC 101 - General Psychology 3 Credits
PSYC 200 - Introduction to Psychopathology 3 Credits

Note:

COB students require a minimum of a C to pass these courses.

Free General Education Electives (9 Credits)

ECON 211 - Prin of Macroeconomics 3 Credits
ECON 212 - Prin of Microeconomics 3 Credits
FINA 222 - Personal Finance 3 Credits
DANL 280 - Fundamentals of Data Science and Analytics 3 Credits
ARMI 225 - Risk Management and Insurance 3 Credits

Note:

COB students require a minimum of a C to pass these courses.

*Students who have completed Principles of Macro/Microeconomics are encouraged to take COMM 103, ENGL 211, 212, 213

One course in technology (3 Credits)

BUIS 260 - Computer App In Business 3 Credits

Note:

BUIS 260 is a technology requirement for Gen-ed and COB students require a minimum of a C to pass this course.

Institutional Requirements (6 Credits)

HEED 102 - Life and Health 3 Credits or
HEED 200 - Fundamentals of Sex Education 3 Credits or
IDIS 210 - Women’s Health Issues 3 Credits
FRSE 101 - Freshman Seminar 3 Credits

Note:

Students are encouraged to take SUMMER courses and attend MINI-SEMESTER in order to have a manageable semester load.

In keeping with COMAR, the College of Business reserves the right to specify suitable general education courses for all majors.

Core School Requirements (48 Credits)

MGMT 101 - Introduction to Business 3 Credits
ACCT 211 - Principles of Accounting I 3 Credits
ACCT 212 - Principles of Accounting II 3 Credits
FINA 320 - Principles of Finance 3 Credits
MKTG 231 - Principles of Marketing 3 Credits
MGMT 241 - Principles of Management 3 Credits
MGMT 344 - Organizational Behavior 3 Credits
BUAD 350 - Business Law 3 Credits
BUIS 360 - Information Systems for Management 3 Credits
DANL 340 - Visualization and Visual Analytics 3 Credits
ECON 351 - Bus/Econ Stat I 3 Credits
MGMT 256 - Professional Development and Ethics 3 Credits
ENGL 361 - Technical and Professional Writing 3 Credits
ECON 483 - Quantitative Methods Dm 3 Credits
MGMT 480 - Production and Oper Mgmt 3 Credits
MGMT 440 - Business Strategy & Pol 3 Credits

Note:

****Accounting students must take BUAD 351 (Business Law II), instead of BUIS 360.

Required Marketing Courses

MKTG 335 - Retailing 3 Credits
MKTG 337 - Advertising 3 Credits
MKTG 430 - Marketing Research 3 Credits
MKTG 438 - Marketing Strategy 3 Credits
Required Elective:     Marketing Elective Course #1 3 Credits

Required Elective:     Marketing Elective Course #2 3 Credits

Required Elective:     Marketing Elective Course #3 3 Credits

                                   College of Business Elective 3 Credits

                                   General Elective

Note:

Marketing Concentration students must pass three (3) of the following Marketing Elective Courses: MKTG 330 (Consumer Behavior); MKTG 334 (Salesmanship); MKTG 341 (Entertainment Marketing); MKTG 350 (Fashion Marketing); MKTG 352 (Direct Marketing); MKTG 420 (Social Media Marketing); MKTG 431 (International Marketing); MKTG 432 (Procurement Management); MKTG 463 (Small Business Marketing); COMM 324 (Public Relations); COMM 334 (Publicity Techniques)

Sample Program

Freshman Year

First Semester

ENGL 101 - Expository Writing 3 Credits
FRSE 101 - Freshman Seminar 3 Credits
HEED 102 - Life and Health 3 Credits
FINA 222 - Personal Finance 3 Credits
MATH 125 - College Algebra 3 Credits
or
MATH 141 - Precalculus I 3 Credits

Total: 15

Second Semester

ENGL 102 - Argument and Research 3 Credits
HIST 114 - African American History to 1865 3 Credits
or
HIST 115 - African American History Since 1865 3 Credits
MGMT 101 - Introduction to Business 3 Credits
BIOL 203 - Oceanus 3 Credits
COMM 101 - Oral Communication 3 Credits

Total: 15

Sophomore Year

First Semester

MGMT 241 - Principles of Management 3 Credits
MKTG 231 - Principles of Marketing 3 Credits
ACCT 211 - Principles of Accounting I 3 Credits
BUIS 260 - Computer App In Business 3 Credits
PHIL 103 - Introduction to the Principles of Reasoning 3 Credits

Total: 15

Second Semester

ENGL 361 - Technical and Professional Writing 3 Credits
ACCT 212 - Principles of Accounting II 3 Credits
PHSC 100 - Physical Science 4 Credits
or
PHSC 101 - Earth Science I 4 Credits
BUIS 360 - Information Systems for Management 3 Credits
ECON 211 - Prin of Macroeconomics 3 Credits

Total: 16

Junior Year

First Semester

ECON 212 - Prin of Microeconomics 3 Credits
MGMT 344 - Organizational Behavior 3 Credits
ECON 351 - Bus/Econ Stat I 3 Credits
DANL 280 - Fundamentals of Data Science and Analytics 3 Credits
MGMT 256 - Professional Development and Ethics 3 Credits

Total: 15

Second Semester

FINA 320 - Principles of Finance 3 Credits
BUAD 350 - Business Law 3 Credits
ECON 483 - Quantitative Methods Dm 3 Credits
MKTG 335 - Retailing 3 Credits
____ ___ Marketing Elective Course 3 Credit

Total: 15

Senior Year

First Semester

MKTG 337 - Advertising 3 Credits
MGMT 480 - Production and Oper Mgmt 3 Credits
DANL 340 - Visualization and Visual Analytics 3 Credits
MKTG 438 - Marketing Strategy 3 Credits
____ ___ Marketing Elective Course 3 Credits
____ ___ Marketing Elective Course 3 Credits
____ ___ Marketing Elective Course 3 Credits

Total: 15

Second Semester

MKTG 430 - Marketing Research 3 Credits
____ ___ Marketing Elective Course 3 Credits
____ ___ Marketing Elective Course 3 Credits
____ ___ Marketing Elective Course 3 Credits

Total: 12

Note:

College of Business (COB) electives are 300-400 level courses selected from ACCT, BUAD, BUIS, ECON, FINA, MGMT, or MKTG. A maximum of six semester hour of calculus and computer language courses may be used as College of Business Electives.