MKT 631 - Logistics and Supply Chain Management

3 Credits

Prerequisite(s): None Promotes analyses of the factors involved in designing and managing channels of distribution. Studies the role of various channel members and their behavior, conflicts, cooperation, and motivation. The course also deals with the behavioral aspects and power struggle in business relations among manufacturers, wholesalers, and retailers. The course discusses marketing logistics, including the management of the physical distribution of goods moving through the marketing system. The impact of distribution policies on costs and customer service are to be analyzed, as well as the relationships between distribution and other elements of the marketing mix. Models and quantitative methods are utilized in the analysis.