Dec 26, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MGMT 452 - Business Plan Development

3 Credits

Fall, Spring, Summer
Prerequisite(s): MGMT 101, MGMT 241, MKTG 231, FINA 320. This course is intended to acquaint the student with the details. design, and frame of a structured business plan for a new venture. Emphasis is placed on four key elements of a viable plan: (1) the nature of the venture and its growth prospects, (2) the environmental context of the venture such as the intensity of competition and demographic trends, (3) the venture risk assessment, and (4) the qualifications of the individuals responsible for managing the venture.  This includes executive summary, financial analysis, competitive strength assessment, and important documents.  Student teams will be encouraged to participate in local, regional, and national competition contests.