The Advertising Design (ADVD) concentration addresses the current demand and industry needs for artists, designers, and problem solvers. The concentration focuses primarily on print, graphic, and web design, and will include additional coursework in advertising design, business, and marketing, and provide students an overview of the business of art/design. The objectives of the concentration are to prepare graduates to enter a career in visual communication (design) with a focus on print-based advertising, graphics, web/online and media.
Students are empowered to continue their success and studies at the graduate level and beyond. Students will focus primarily on illustration and print design, and the integration of web design, multimedia, and new media, thus making graduates in this area more marketable and in demand. The Advertising Design concentration prepares students for careers in (but not limited to): graphic design, visual communication, advertising, and print communications. Students also merge skills in traditional art with technology, marketing, business, and design.
Student learning outcomes: After successful completion of coursework, portfolio reviews, exhibitions, internships and senior thesis projects, students will be able to:
- Organize the advanced elements of the visual language creating harmonious and unique designs for advertisement and communication
- Demonstrate the organizational principles that underline the effective manipulation of the optical elements in 2D, and 3D space
- Demonstrate a full command of a variety of software packages and develop creative and effective problem-solving skills
- Apply techniques and concepts in image and page layout, typography, elements and principles of design
- Create professional examples, comps/mock-ups in visual communication including web, print package and product design
- Apply research on target audience/demographics to design strategies
- Develop advertising and visual marketing campaigns and case studies in design
General Education and Institutional Requirements
English Composition (6 semester hours)
Arts and Humanities (6 semester hours)
- Arts and Humanities Elective 3 credits
- Arts and Humanities Elective 3 credits
Social and Behavioral Sciences (6 semester hours)
Science (7-8 semester hours; at least one of which shall be a laboratory course)
- Science Elective 3 credits
- Science Elective w/laboratory course 4 credits
Mathematics (3 semester hours)
Technology (3 semester hours)
Health and Wellness (3 semester hours)
Freshman Seminar (3 semester hours)
Free General Education Electives (9 Semester Hours)
Selected courses chosen from any category within the General Education Course List (100-200 level). See advisor and refer to catalog for approved courses)
Total General Education Requirements: 46-48 semester hours
Additional: Bachelor of Science (BA) degree only: 12 credits of foreign language for Bachelor of Arts (BA) degree are required (SPAN, FREN or other)
All Fine Arts, Theatre Arts and VCDMA majors must pass all major courses (ART, ENGL, COMM, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major. Please consult with advisors and coordinators.
VCDMA Foundation Requirements
VCDMA Portfolio Reviews, Internship and Senior Thesis Requirements
ART/VCDM History Requirements (12 credits, 4 courses total)
Suggested Additional Coursework (Not Required)
Note: All VCDMA majors must pass all major courses (ART, ENGL, VCDM, THEA, MGMT, MKTG, MUSC & THEA) w/grade of “C” or better; maintain a 2.0 GPA in major
Advertising Design Concentration (ADVD)
- ART 200 - African Art: Past and Present 3 Credits
- COMM 101 - Oral Communication 3 Credits or COMM 102 Public Speaking (choose one, GE) 3 Credits
- MATH 127 - Introduction to Mathematical Ideas 3 Credits or other MATH 125 College Algebra (others as approved, GE), 3 Credits
- VCDM 230 - Introduction to Computer Graphics 3 Credits
- ENGL ___ Other 200/300 English Course 3 Credits (choose one 210, 213, 239, 250, 253, 254 256, 261, 265, 283, 333, or 361) or others as approved
ADVANCE TO CANDIDACY
** VCDM 219 PORTFOLIO REVIEW & ASSESSMENT (1st Review): Students must submit a portfolio and successfully pass the 1st and 2nd portfolio review/assessment. In addition, they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc. (as applicable to concentration/focus). See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed by min. of (3) full-time, VCDMA faculty. * A successful portfolio is a requirement for graduation.
IMPORTANT: Students must begin their senior thesis body of work (film, animation, fashion collection, installation, project, etc.) in their junior year and after approval of senior thesis proposal and successfully passing the portfolio review (VCDM 219) and other courses in concentration and major. This work is due the semester before graduation and must be successfully completed, reviewed, and approved by faculty a min. of (1) one semester before a student will be allowed to take the VCDM 498 Senior Thesis Exhibition. Consult with advisor, coordinator, and faculty.
- ART 320 - Introduction to Painting 3 Credits
- ART 404 - History of Modern Art 3 Credits
- VCDM 495 - Advanced Digital Imaging: Topics in Design & Digital Imaging 6 Credits
- VCDM 450 - Multimedia Workshop: Web Design and Digital Media 3 Credits
ART/VCDM 300/400 level, studio course: ART/VCDM (312, 315, 342, 353, 351, 352, 361, 390, 392, 395, 397, 410, 496, 499 others) 3 Credits choose one other as approved by an in consultation with Advisor.
- ART 405 - African American Art History 3 Credits
- VCDM 470 - Self Promotion and Marketing for the Arts 3 Credits
- MUSC 302 - Introduction to Music 3 Credits
- ART/VCDM 300/400 level, studio course: ART/VCDM (312, 315, 342, 353, 351, 352, 361, 390, 392, 395, 397, 410, 496, 499 others) 3 Credits choose one other as approved by an in consultation with Advisor.
- VCDM 491 - Internship in Art and Visual Communication 1 Credits
- VCDM 498 - Senior Thesis & Exhibition 1 - 3 Credits **
- VCDM 419 - Portfolio & Assessment II 0 Credits ***
**VCDM 498 requires prior approval. Students must begin their senior thesis body of work in their junior year and after approval of senior thesis proposal (VCDM 219) and completion of other required courses in concentration as well as all foundation courses. This work is due the semester before graduation and must be successfully completed, reviewed, and approved by faculty a min. of (1) one semester before a student will be allowed to take VCDM 498 Senior Thesis Exhibition. See Senior Thesis requirements.
***Students must maintain and submit a final portfolio and successfully pass both the 1st and 2nd portfolio review/assessment (VCDM 219 & 419) in the VCDMA major. In addition, they must submit a senior thesis proposal, min. 2 pages, typed with sketches, references, storyboards, etc. See Advisor or Program Coordinator for details and portfolio review form. Must be reviewed and approved by VCDMA coordinator and FT faculty (3 min.) A successful portfolio is a requirement for graduation.
Graduation checklist, check off and complete for all concentrations (all must be completed) including courses and requirements above and/or successfully passed and approved by faculty advisor and/or Program Coordinator.
____ Completion of all foundation and lower-level ART/VCDM courses
____ Passing all major/concentration courses in sequence, with a “C” (2.0) GPA or better; last 30 credits
____ 1st Required Faculty Portfolio Review (VCDM 219 passed); Y | N When:
____ Senior thesis proposal and sketches, storyboards, etc. (typed and approved)
____ Senior thesis proposal (typed and approved) Y | N
____ Senior thesis proposal exhibition; passing of VCDM 498 Senior Thesis Exhibition course
____ 2nd Required Faculty Portfolio Review (VCDM 419 passed); Y | N When:
____ Internship/Apprenticeship (s) and VCDM 491 Internship course. Where/When:
TOTAL CREDITS: 120